If your best friend decided to do the Ice Bucket Challenge and then chose to nominate you, you were unlikely to refuse.įrightening disease with terrible consequences for those that have it. It was something anyone could do and created a great deal of attention online.
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The first was the existence of social media – without it, barely a fraction of the money would have been raised.Īnother factor was the challenge itself. The success of the Ice Bucket Challenge can be put down to a number of different factors. Why Was The Ice Bucket Challenge So Successful? Encouraging participants to share their video was a huge concept of the Ice Bucket Challenge While the Ice Bucket Challenge raised an enormous amount of money, more ALS research still needs to be carried out if we are to fully understand and find a cure for this disease. The money has also been used to open moreĬlinical centers where specialist treatment can be provided to individuals withĪLS fundraising is not a one-off thing, however. It’s not just research where the Ice BucketĬhallenge has helped, however. Since the challenge, there have been five new genes discovered that seem to be associated with ALS. The Project MinE research has raised the possibility that there is like to be a greater genetic component than what was first thought. In the past, the vast majority of cases of ALS were considered sporadic, which simply means that they were considered to have no genetic component. Project MinE, for example, has linked ALS to a new gene that may have implications for future treatment. From just 71 scientists working on the disease in 2014, by 2018 there were 471.īut what have we learned from the research that has been undertaken so far because of the increased funding that was made available? The ALS Association, for example, was able to pledge more than $90 million alone to global research. The change in the amount of finance available for ALS research was significant, thanks to the Ice Bucket Challenge. While a lot more work needs to be done, what has been achieved over the last five years would not have been possible if the challenge hadn’t gone viral, receiving so much attention worldwide. This money has had a dramatic impact on research related to ALS and helped change our understanding in many ways about the disease. How Much Money Was Raised?Įstimates suggest that around $220 million was raised worldwide by the Ice Bucket Challenge. The rest is history and now the Ice Bucket Challenge is associated primarily with increasing ALS awareness. Shortly after, the challenge went viral in places like Boston and high profile celebrities began to get involved.
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It became associated with ALS when a pro golfer in the US called Chris Kennedy nominated his wife’s cousin, Jeanette Senerchia who’s husband had the disease. The Ice Bucket Challenge actually started before 2014, with the aim to raise money for any charity.
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They then nominated some friends to do the same and encouraged viewers to donate money to ALS research. Participants filmed themselves being doused in ice-cold water. It went viral on social media in July and August of 2014.
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Many people remember the Ice Bucket Challenge. What Was the ALS Ice Bucket Challenge? Nicole Scherzinger taking part in the ALS Ice Bucket Challenge About 50% of those with ALS die within the first three years of their diagnosis. The individual might have trouble doing up their shirt, for example, or having difficulties when trying to walk.ĪLS then spreads to most other parts of the body and, as nerves begin to die, the individual will have to cope with gradual loss of muscle movement leading to eventual paralysis. The condition often begins with a weakness in one area of the body such as the hands or arms. When the nerves that carry these impulses become damaged, it leads to numerous neurological problems.ĪLS causes irreparable damage to these nerves, eventually causing them to die. In a normally functioning body, messages are sent to and from the brain via our nervous system, allowing us get up walk, talk, breath and a whole host of other things we take for granted.
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This has also made a big difference to our understanding of a disease that is thought to affect around 30,000 people, in the USA alone, at anyone time. With the help of money raised by initiatives like the Ice Bucket Challenge there has been much more ALS research undertaken in recent years.